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The Season After Urgency: How Retail Is Judged When Customers Slow Down

Published on: 07/01/2026

When urgency fades, customers begin to judge more carefully. This piece examines how January shopping behavior exposes friction, trust gaps, and brand strength—revealing which retailers earn loyalty once speed and discounts disappear.

The Season After Urgency: How Retail Is Judged When Customers Slow Down